PL Promise Term Rates have been refreshed to increase consistency for solid competitiveness across all combinations of terms, rate classes, male/female, and issue ages. A 60-day transition period is provided.
Our commitment to providing affordable life insurance coverage for everyday consumers remains strong.
Targeted “Sweet Spots”
•Majority of monthly mode cells in top 3 for ages 45+ preferred classes
Majority of annual mode cells in top 4 for ages 45+ preferred classes
•Competitive for term duration 25 years–male/female, all ages, preferred rate classes
•PL Smooth Sailing fluidless underwriting program for ages 50-69
•Substandard pricing (+20% per table versus the traditional +25%)
•Monthly Premium mode (monthly premiums)
•eCapabilities and digital solutions resulting in shorter cycle times and higher placement rates